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Forbes.com's 'Brand Increase Guarantee' a Success
NEW YORK--(BUSINESS WIRE)—


When it introduced the Brand Increase Guarantee last fall, Forbes.com rocked the industry with a money-back guarantee - the first of its kind in any ad medium - that advertising on its Web site would increase brand metrics

In a new ad appearing in the April 14 issue of AdvertisingAge, Forbes.com releases initial results of the program, based on campaigns with blue chip marketers like AT&T, Samsung, Acura, LG and BearingPoint
 
 - just a few of the many advertisers who have taken advantage of the offer. 

Aggregated results show a lift in each of the four brand metrics measured (using independent patent-pending research from Dynamic Logic), as follows:
 
    --  Message Association:                     +28%
    --  Purchase Consideration:                 +14%
    --  Aided Awareness:                            +11%
    --  Brand Favorability:                            + 6%
 
"We're proud to be the first that we know of to guarantee advertising effectiveness on the Web (or anywhere else for that matter), and we're especially pleased with these results," said Forbes.com President & CEO Jim Spanfeller. "This underscores our strong belief in the basic viability of Web advertising in general, and on Forbes.com specifically, to build brands. It also reinforces our commitment to help advertisers reach senior business decision makers with a measurable return on their advertising investment." 

The Forbes.com ad will also initially appear in the May issue of MEDIA Magazine and the May 14 issue of Forbes. More information about the Brand Increase Guarantee is available at: